AutoVaughn Logo Redesign

Andy Vaughn came to me on a mission to redesign his existing logo. AutoVaughn Performance is an established brand with a secure client base, but he wanted to move forward with the option to expand how his business functions. He still enjoyed the logo he had, he just wanted it to be versatile and allow him to expand to other areas in the car world such as restoration and fabrication. So I assessed his existing logo. My goal to modernize the logo meant I wanted to remove the gradient, change the font, and adjust the AVP portion to look cleaner. Andy asked to remove the “P” and eliminate “Performance” so he could change the last word out depending on which services he was offering. Ultimately I’m extremely pleased with the final product. It’s modern, clean, and still speaks to the old logo. 

AutoVaughn’s previous logo